Joining forces with your fiercest competitor

While not a new idea, competitor collaboration has become one of the central tenets of business strategy.

The thinking behind this is twofold; businesses must consider expanding their circle of potential collaborating partners by joining forces with their biggest competitors, and, even if a business remains committed to a conservative strategy by keeping clear of collaboration with competitors, it still must find ways to compete against this new form of competitor. That is, businesses is now likely to compete against, not a single competitor at a time; but rather against collaborative alliances.

In any case, strategy has moved to a new field – one which is more ambiguous – more complex…READ ON

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